I'm Damon, and I built FORGE because I needed it myself.
Like many travel advisors, I started part-time—nights, weekends, stolen moments between my day job. I loved helping friends and family plan trips, and I wanted to turn that passion into something real.
But the tools? They weren't built for people like me.
The professional platforms cost $40 or more per month and were designed for agencies with full-time staff and dedicated operations teams. The free alternatives meant cobbling together Google Docs, spreadsheets, and email threads—functional, but not the kind of experience I wanted to give my clients.
I kept thinking: why isn't there something in between? Something polished and professional, but priced for advisors who are still building their business?
So I built it.
What FORGE is really about
FORGE isn't trying to be everything to everyone. It's focused on the moments that matter most in the advisor-client relationship:
- Getting trip details out of your inbox and into a usable format—fast, with AI doing the heavy lifting
- Presenting options in a way that helps clients decide—clean side-by-side comparisons they can vote on
- Giving clients something they'll actually use—a beautiful, mobile-ready itinerary with every detail at their fingertips
That's it. No bloated feature lists. No enterprise complexity. Just the tools you need to look professional and save time.
Why the name?
A forge is where raw materials become something useful. That's what this tool does—takes the raw chaos of booking confirmations, screenshots, and PDFs and shapes them into polished, client-ready deliverables.
Plus, it sounds pretty cool.
What's next
I'm building FORGE in public, talking to advisors, and adding features based on what we actually need—not what sounds good on a feature comparison chart.
CRM and commission tracking are coming. Not because every tool has them, but because keeping track of clients and what you've earned shouldn't require yet another subscription.
If you're a travel advisor who's been piecing things together with free tools and determination, I built this for you.
